How the Perceptions towards e-Retailer Image Affect the e-Consumer Behavior: Factors & Procedure Involved

Authors

  • Leong Wai San Vivian Help College of Arts and Technology Fraser Business Park Kuala Lumpur
  • Rashad Yazdanifard Help College of Arts and Technology,Fraser Business Park Kuala Lumpur

DOI:

https://doi.org/10.17722/jorm.v2i2.642

Keywords:

Perceptions, e-retaile, e-consumer Behaviour

Abstract

In this research paper, the author highlighted three main elements that impacted online shoppers as an individual, in such security & privacy matters, individual behavior in relation with convenience and expectations and social influence which all will be further discussed. 

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Published

2014-04-30

How to Cite

Vivian, L. W. S., & Yazdanifard, R. (2014). How the Perceptions towards e-Retailer Image Affect the e-Consumer Behavior: Factors & Procedure Involved. Journal of Research in Marketing (ISSN: 2292-9355), 2(2), 161–166. https://doi.org/10.17722/jorm.v2i2.642

Issue

Vol. 2 No. 2 (2014): Journal of Research in Marketing

Section

Articles

License

Copyright (c) 2020 Journal of Research in Marketing

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.