Vol. 2 No. 2 (2014): Journal of Research in Marketing

Articles

• Exploring Perceived Risk in Professional Business-to-Business Services: Perspectives of Professionals

  Sarah Turnbull

  127-131

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• Browsing Behavior: Comparison between Real and Virtual Stores

  Dhouka Oueldoubey Habibeche

  132-136

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• New Faces of Marketing In The Era of The Web: From Marketing 1.0 To Marketing 3.0

  Nozha Erragcha, Rabiaa Romdhane

  137-142

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• Choosing Advertising Media

  Zafor Mamoon

  143-150

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• How Consumer Decision Making Process Differ From Youngster to Older Consumer Generation

  Chloe Wai San Yap, Rashad Yazdanifard

  151-156

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• How Social Media Marketing can Influence the Profitability of an Online Company From a Consumer Point of View

  Jenn Ming Chan, Rashad Yazdanifard

  157-160

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• How the Perceptions towards e-Retailer Image Affect the e-Consumer Behavior: Factors & Procedure Involved

  Leong Wai San Vivian, Rashad Yazdanifard

  161-166

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• Does Corporate Social Responsibility make any differences when it comes to “Un-substitutable” Product from Customer Point of View

  Durianna Sook Teng Foo, R Yazdanifard

  167-171

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