Perception of Customers towards SUV Car Brands in Punjab
DOI:
https://doi.org/10.17722/ijme.v16i3.1290Keywords:
Customer Perception, Satisfaction, SUV cars, Brand PreferencesAbstract
SUV sales have increased quickly in recent years compared to prior years, which is caused by a variety of variables. People tend to buy cars on the more expensive end of the price spectrum as their disposable income rises. Additionally, with a surge in social media influencers and presence, consumer lifestyle and behaviour have seen considerable changes recently. Any product is typically chosen through a series of stages, and at each stage, the consumer must take a lot of time to consider, assess, and select the desired brand in accordance with their needs or requirements. This study conducts a thorough investigation on Punjab consumers' perceptions of major SUV car brands and the root causes of local brand preferences. The current study was carried out in Punjab with SUVs costing between Rs. 12 and 30 lakhs.
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