The Factors Affecting Customer Behavior of Choosing Products in Mandiri Shariah Banks in Pariaman City

Authors

  • Yulina Eliza Sekolah Tinggi Ilmu Ekonomi “KBP”, Padang, Indonesia
  • Safardi Safardi
  • Mayank Trianindi Untari
  • Syaiful Amri

DOI:

https://doi.org/10.17722/ijme.v13i3.1111

Keywords:

Culture, Social, Personal, Psychological

Abstract

This study aims to determine the factors that influence customer behavior in choosing products at Bank Syariah Mandiri in Kota Pariaman, which is limited to cultural, social, personal and psychological factors. The population in this study is customers of Bank Syariah Mandiri Kota Pariaman with a sample size required in the analysis of 50 people, where the sampling technique used was accidental sampling. Hypothesis testing, performed t test, f, and r. The results showed cultural and personal factors had a positive influence on customer behavior in choosing products at Bank Syariah Mandiri in Pariaman City, while social and psychological factors did not have an influence on customer behavior in choosing products at Bank Syariah Mandiri in Pariaman City.

Downloads

Published

31-10-2019

How to Cite

Eliza, Y., Safardi, S., Untari, M. T., & Amri, S. (2019). The Factors Affecting Customer Behavior of Choosing Products in Mandiri Shariah Banks in Pariaman City. International Journal of Management Excellence (ISSN: 2292-1648), 13(3), 1985–1988. https://doi.org/10.17722/ijme.v13i3.1111

Issue

Vol. 13 No. 3 (2019): International Journal of Management Excellence

Section

Articles