Vol. 4 No. 1 (2015): Journal of Research in Marketing

Articles

• Mediating Role of Jobs Satisfaction among Organizational Commitment, Organizational Culture and Organizational Citizenship Behavior (OCB): Empirical Study on Private Higher Education in Central Java, Indonesia

  suparjo suparjo, Susetyo Darmanto

  289-296

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• Study on Community-based Peripheral Attribute Attractiveness and Product Attractiveness Advantage: Bridging Product Innovation and Consumer Purchase Intention

  Syamsier Husen

  297-303

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• The Impact of Television Advertising on Young Customers – The Case of Jalandhar City

  Kanwal Gurleen Singh

  304-308

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