Vol. 2 No. 3 (2014): Journal of Research in Marketing

Articles

• Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance

  Maklon Felipus Killa

  198-204

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• Influence of ethnicity on uniqueness & snob value in purchase behaviour of luxury brands

  Sandeep Bhanot, Dr. R Srinivasan, Dr. R. K Srivastava

  172-186

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