Vol. 10 No. 2 (2019): Journal of Research in Marketing

Articles

• How E-Security and E-Trust impact on E-Service quality in Online Shopping : A case of eBay United Kingdom

  Patrick Kwablah Senadzo

  772-784

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• Modeling Elasticity: A Brief Survey of Price Elasticity of Demand Estimation Methods

  Meng Sui, Erick W Rengifo, Fred Viole, Kurt Jetta

  785-797

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• Empirical conceptualization of Customer loyalty on relationship marketing and sustained competitive advantage

  Samuel Affran, Mawuko Dza, Jocelene Buckman

  798-806

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