Vol. 8 No. 1 (2017): Journal of Research in Marketing

DOI: https://doi.org/10.17722/jorm.v8i1

Published: 2017-10-31

Case Study

Customer Intimacy Adoption and its impact on Organisational Performance

Godfred Osei

600-616
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Review Article

Integrated Marketing Communications in web 2.0 environment: Challenges and Opportunities of online presence

Irakli Abashidze

617-623
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Articles

Market analysis for Rice Bran Milk: A study of consumer preference towards alternative dairy beverages in Sri Lanka

AAAHE Perera, KGT Gunathilake, TC Manawadu

624-629
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Effect of Integrated Marketing Communications on Consumer Buying Decision of Internet Service (An Empirical Study of Mobilink in Multan City)

Abdul Haseeb Chaudhary, Mohsin Ali Khan, Rao Akmal Ali

630-635
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The Effects of Marketing Mix (4P) on Companies’ Profitability: A Case Study of Automotive Industry in France

Antonella Francia SAM

636-640
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Supervising the Performance of Teachers in Bulawayo Metropolitan Province

Victor Chaboneka Ngwenya, Obert Ngwenya

641-651
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The Impact of CRM dimensions on Customer Retention in the Hospitality Industry: Evidence from the Moroccan Hotel sector

Youssef Chetioui

652-660
- PDF