Vol. 7 No. 3 (2017): Journal of Research in Marketing

DOI: https://doi.org/10.17722/jorm.v7i3

Published: 2017-06-30

Comparative Studies

How do Brands compare from the perspectives of the CBBE model: A Comparative study of a Local and International Brand in Nigeria

Ayotunde Mary Adeyemi, Mehraz Boolaky, Mridula Gungaphul

566-579
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Articles

Comparative Analysis of the Impact of the Four Elements of Strategic Plan on Product and Market Development in Zinc Companies

Mostafa Jafari, Mina Eslami

580-586
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Market Share as a Measure of Performance: Conceptual Issues and Financial Accountability for Marketing Activities within a Firm

Denis Khantimirov

587-592
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The Impact of Female Empowerment in Advertising (Femvertising)

Victoria Elizabeth Drake

593-599
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