The Initial E-Trust Formation to A Content-Based Web Site : The Role of E-service Quality and Disposition to Trust

Abstract

Previous researches related to the trust concept have been rich in the field of e-commerce and few of them were devoted to the comprehension of consumer behavior facing the trust in the case of informative website. Thus, this research sheds light on the development of initial e-trust to content-based web sites, more exactly healthcare and wellness web sites, and the effect of this trust on consumer behavioral intent.

An online survey was conducted in order to validate a causal model that explains the development of initial e-trust to content-based web sites by emphasizing the impact of disposition to trust and e-service quality on e-trust and the impact of e-trust on behavioral intent.