Greenwashing revisited by Coronavirus: What are the prospects for Coronawashing?


  • Dhouka Oueldoubey The Higher National Engineering School of Tunis
  • Nabil Jeddi Faculty of Economic Sciences and Management of Sousse



Greenwashing, Coronavirus, Coronawashing, Responsible communication, Compensation


Since its inception, greenwashing has developed well in various forms that are more insidious than sophisticated. For this reason, it was always difficult to fully understand this phenomenon and to counteract it especially in the absence, or at least, the inadequacy of clear legal texts and sufficiently deterrent sanctions. The purpose of this article is to study the transformation of greenwashing in the era of the Covid-19 pandemic that gave rise to coronawashing as a new form of communication. It is a question of better understanding how this new phenomenon has developed and its impact on businesses. In addition, this study highlighted the compensation practices used by companies to enhance their image and "wash their hands" of the climatic and health problems they have caused, practices that have skidded and are aligned again with greenwashing and coronawashing.


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How to Cite

Oueldoubey, D., & Jeddi, N. (2021). Greenwashing revisited by Coronavirus: What are the prospects for Coronawashing?. Journal of Research in Marketing (ISSN: 2292-9355), 12(3), 918–925.