Effect of Market Orientation, Organization Creativity and Management Knowledge of Innovation and Impact on Competitive Advantages

Authors

  • Iwan Kurniawan Subagja Krisnadwipayana University Jakarta
  • Widji Astuti Professor at Faculty of Economic and Business Merdeka Malang University
  • Junianto Tjahjo Darsono Associate Professor at Faculty of Economic and Business Merdeka Malang University

DOI:

https://doi.org/10.17722/ijme.v11i1.995

Keywords:

Market Orientation, Organizational Creativity, Management Knowledge, Innovation and Competitive Advantage

Abstract

Manufacturing industry sector as one of an important sector in national economic development. Manufacturing industry sector is one of the supporters of the national economy because this sector contributes significantly to the economic growth of Indonesia. This study aims to analyze the influence of market orientation, organizational creativity and management knowledge on innovation and its impact on competitive advantage in manufacturing industry in Indonesia. Populations and samples conducted in manufacturing industries located in Bekasi with a total sample of 186 manufacturing industries. This research is explanatory with sampling purposive sampling technique and analysis used quantitative analysis by using AMOS 22. The result of research indicates that market orientation, organizational creativity, and management knowledge influence to competitive advantage through innovation.

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Published

30-06-2018

How to Cite

Subagja, I. K., Astuti, W., & Darsono, J. T. (2018). Effect of Market Orientation, Organization Creativity and Management Knowledge of Innovation and Impact on Competitive Advantages. International Journal of Management Excellence (ISSN: 2292-1648), 11(1), 1468–1475. https://doi.org/10.17722/ijme.v11i1.995

Issue

Vol. 11 No. 1 (2018): International Journal of Management Applications

Section

Articles