Concentration in Indian Newspaper Industry and Democratic participation - A readership based approach
Abstract
India is the world’s largest democracy and therefore diverse views assume vital importance. The uniqueness of the Indian newspaper industry requires readership-based concentration measures than the circulation-based approach. This paper reveals substantial concentration in Indian newspaper industry and provides evidence for negative relationship between market size and concentration. It argues that concentration in newspaper market explains the democratic participation in terms of voter turnouts in India than mere literacy levels. Moreover, the paper calls to learn from the dangers and promises of Chomskyan and Schumpeterian concepts.
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