1.
Adeyemi AM, Boolaky M, Gungaphul M. How do Brands compare from the perspectives of the CBBE model: A Comparative study of a Local and International Brand in Nigeria. JORM [Internet]. 2017 Jun. 30 [cited 2025 Oct. 12];7(3):566-79. Available from: https://techmindresearch.org/index.php/jorm/article/view/715