Merminod, Nathalie, Hervé Fenneteau, and Gilles Pache. “Logistics, Marketing and Purchasing: Which Interfaces to Improve the Value Creation Process?”. Journal of Research in Marketing (ISSN: 2292-9355) 8, no. 2 (December 31, 2017): 661–668. Accessed October 12, 2025. https://techmindresearch.org/index.php/jorm/article/view/731.