Khantimirov, Denis. “Market Share As a Measure of Performance: Conceptual Issues and Financial Accountability for Marketing Activities Within a Firm”. Journal of Research in Marketing (ISSN: 2292-9355) 7, no. 3 (June 30, 2017): 587–592. Accessed October 12, 2025. https://techmindresearch.org/index.php/jorm/article/view/717.