Cengiz, Hakan, and Hülya Akdemir-Cengiz. “Review of Brand Loyalty Literature: 2001 – 2015”. Journal of Research in Marketing (ISSN: 2292-9355) 6, no. 1 (June 30, 2016): 407–434. Accessed October 15, 2025. https://techmindresearch.org/index.php/jorm/article/view/681.