Alshurideh, Muhammad Turki. “Is Customer Retention Beneficial for Customers: A Conceptual Background”. Journal of Research in Marketing (ISSN: 2292-9355) 5, no. 3 (April 30, 2016): 382–389. Accessed October 12, 2025. https://techmindresearch.org/index.php/jorm/article/view/675.