Adeyemi, A. M., M. Boolaky, and M. Gungaphul. “How Do Brands Compare from the Perspectives of the CBBE Model: A Comparative Study of a Local and International Brand in Nigeria”. Journal of Research in Marketing (ISSN: 2292-9355), vol. 7, no. 3, June 2017, pp. 566-79, doi:10.17722/jorm.v7i3.715.