AFFRAN, S.; DZA, M.; BUCKMAN, J. Empirical conceptualization of Customer loyalty on relationship marketing and sustained competitive advantage. Journal of Research in Marketing (ISSN: 2292-9355), [S. l.], v. 10, n. 2, p. 798–806, 2019. DOI: 10.17722/jorm.v10i2.773. Disponível em: https://techmindresearch.org/index.php/jorm/article/view/773. Acesso em: 12 oct. 2025.