TANU, D. R.; AHMED, S.; LATIF, W. B. Assessing Customer-Based Brand Equity and Brand Competitiveness of an Electronic Company in Bangladesh. Journal of Research in Marketing (ISSN: 2292-9355), [S. l.], v. 10, n. 1, p. 758–765, 2019. DOI: 10.17722/jorm.v10i1.763. Disponível em: https://techmindresearch.org/index.php/jorm/article/view/763. Acesso em: 12 oct. 2025.