KHANTIMIROV, D. Market Share as a Measure of Performance: Conceptual Issues and Financial Accountability for Marketing Activities within a Firm. Journal of Research in Marketing (ISSN: 2292-9355), [S. l.], v. 7, n. 3, p. 587–592, 2017. DOI: 10.17722/jorm.v7i3.717. Disponível em: https://techmindresearch.org/index.php/jorm/article/view/717. Acesso em: 12 oct. 2025.