RENGIFO, E.; JETTA, K. A.; SALVATORE, D. Economic Foundations of Retailer Price Promotion: It’s All Incremental. Journal of Research in Marketing (ISSN: 2292-9355), [S. l.], v. 6, n. 2, p. 435–444, 2016. DOI: 10.17722/jorm.v6i2.683. Disponível em: https://techmindresearch.org/index.php/jorm/article/view/683. Acesso em: 12 oct. 2025.