CENGIZ, H.; AKDEMIR-CENGIZ, H. Review of Brand Loyalty Literature: 2001 – 2015. Journal of Research in Marketing (ISSN: 2292-9355), [S. l.], v. 6, n. 1, p. 407–434, 2016. DOI: 10.17722/jorm.v6i1.681. Disponível em: https://techmindresearch.org/index.php/jorm/article/view/681. Acesso em: 15 oct. 2025.