BULSARA, H. P.; TRIVEDI, K. G. An Exploratory study of factors related to Consumer Behaviour towards purchase of Fruits and Vegetables from different Retail Formats. Journal of Research in Marketing (ISSN: 2292-9355), [S. l.], v. 6, n. 1, p. 397–406, 2016. DOI: 10.17722/jorm.v6i1.679. Disponível em: https://techmindresearch.org/index.php/jorm/article/view/679. Acesso em: 12 oct. 2025.