Minua Ampofo, G.K., Yabani, A.A. and Senadzo, P. 2017. Does Sales Promotion practices promote Customer Retention in the Oil Marketing Industry? A case of Goil Ghana Limited Dome-Kwabenya. Journal of Research in Marketing (ISSN: 2292-9355). 8, 2 (Dec. 2017), 669–674. DOI:https://doi.org/10.17722/jorm.v8i2.733.