[1]
Krämer, A. 2017. Demystifying the "Sunk Cost Fallacy": When Considering Fixed Cost in Decision-Making is Reasonable. Journal of Research in Marketing (ISSN: 2292-9355). 7, 1 (Feb. 2017), 510–517. DOI:https://doi.org/10.17722/jorm.v7i1.701.