[1]
Rengifo, E., Jetta, K.A. and Salvatore, D. 2016. Economic Foundations of Retailer Price Promotion: It’s All Incremental. Journal of Research in Marketing (ISSN: 2292-9355). 6, 2 (Aug. 2016), 435–444. DOI:https://doi.org/10.17722/jorm.v6i2.683.