Yap, S.P.W. and Yazdanifard, R. 2014. Comparison on the Impact of Standardization and Adaptation on International Marketing. Journal of Research in Marketing (ISSN: 2292-9355). 3, 1 (Aug. 2014), 250–259. DOI:https://doi.org/10.17722/jorm.v3i1.652.