Is Customer Retention Beneficial for Customers: A Conceptual Background
DOI:
https://doi.org/10.17722/jorm.v5i3.675Keywords:
Customer Retention, Relationship benefits, Relationship Cost, Relationship Classification, Customer Retention Definition.Abstract
Is it healthy for customers to be enrolled in long-term relationships with service organisations? To find a proper answer for such question, this study has been planned. Customer retention is still a dilemma for many organisations these days for a variety of reasons support this idea such as having high competition status, increasing existing customers switching rate and increasing the cost of allocating, classifying and attracting new customers. Thus, a need has been raised to look at different CR issues again from different views such as is CR happening or not supported by providing a proper classification for customer-supplier relationship. Additional themes were discussed such as the relationship strength, longevity, continuity, relational cost and benefits
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Journal of Research in Marketing

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.