Insurance Marketing

Abstract

Insurance is a form of financial service that entails a collection of public savings with the aim of providing risk coverage. It comes under service sector where companies are obliged to offer protection against probable changes that generate losses. They eradicate miseries and worries resulting from uncertainties associated with death, theft, and property destruction which are not controlled by an individual or a company. This work was aimed at focusing on the concept of insurance marketing indicating various aspects that are important for enhancing the business profitability levels.  The research also pointed out the loopholes that exist in the environment of insurance marketing. It will indicate various ways that are important for reducing this gap in order to improve long-term profitability of the insurance companies.