Intention to Use Green IT among Students

Authors

  • Tho Guan Choon Faculty of Business and Accountancy, University of Malaya, Malaysia
  • Ainin Sulaiman Faculty of Business and Accountancy, University of Malaya, Malaysia
  • Hisham Mallasi Faculty of Business and Accountancy, University of Malaya, Malaysia

DOI:

https://doi.org/10.17722/ijrbt.v4i2.190

Keywords:

Information Technology, Green IT; Adoption, Students

Abstract

This research incorporates the Theory of planned behavior and Personality theory to examine factors influencing Green IT adoption by Malaysian students. The 5 variables from TPB, namely attitude towards Green IT, subjective norms toward Green IT, perceived behavioral control towards Green IT, intention to use Green IT behaviors and actual Green IT behavior. From the Personality theory, two variables i.e. consideration of future consequences and openness to experience were included. Empirical data was collected from 542 valid questionnaires. The results reveal that, all the variables influence the adoption of Green IT however attitude towards Green IT shows the strongest effect on intention to Green IT adoption while experience shows the weakness effect.

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Published

2014-04-30

Issue

Vol. 4 No. 2 (2013): International Journal of Research in Business and Technology

Section

Articles