Analysis of fashion product of apparels from Consumer lifestyle perspectives: An empirical study

Abstract

In the present fast changing social environment, Designers, merchandisers and marketers tries to become proactive   at every level of the industry whenever it is about the concept of fashion and fashion change. Marketer tries to analyze Consumers, product cycle and their acceptances given by the consumer are all level to position its product effectively. at every point it is discussed that “how these concepts will affect product development and its effective marketing”. The Designers, merchandisers and marketers keep themselves aware of all of the categories of apparel, particularly in their specialty area. Present research work focus on the analysis of fashion product of apparels from Consumer lifestyle perspectives. Various factors and outcome are discussed and some suggestions based on the study is also given in the study.