Exploring the Factors that Impact the Purchase Decisions of Tablets: A Consumer Study in Punjab

Abstract

A tablet is a portable personal computer. Early in the 1980s, as personal computers became more popular, there was a desire to create a tablet that could be taken anywhere. Today, it has become one of the most important tools for networking and communication, not to mention its value for official work. The entry of numerous manufacturers at significantly cheaper pricing has made it possible in India for practically everybody to afford a tablet. The Indian market spans both ends of the spectrum, including sizable populations at both the higher end and lower end with a wide range of tastes and preferences. Therefore, it becomes necessary to satisfy the needs and tastes of this sizable market sector. This study will show the many elements that customers' decisions to buy a portable tablet in Punjab are influenced by. The poll included a sample of 300 respondents from four different districts in Punjab. Factor analysis is one of the research methods employed in the study.