Chetioui, Youssef, Hassan Abbar, and Zahra Benabbou. “Do CRM Dimensions Improve Hotels Occupancy Rates? Evidence from the Moroccan Hospitality Sector”. International Journal of Management Excellence (ISSN: 2292-1648) 9, no. 3 (October 31, 2017): 1172–1182. Accessed December 2, 2025. https://techmindresearch.org/index.php/ijme/article/view/943.