Dhillon, Rati, and Namita Rajput. “Use of Camouflage (Halo Effect) in CSR Initiatives: A Case Study of ITC and DLF”. International Journal of Management Excellence (ISSN: 2292-1648) 2, no. 2 (December 30, 2013): 180–187. Accessed October 13, 2025. https://techmindresearch.org/index.php/ijme/article/view/90.