SAQIF, Z.; RAZI, S. Brand placements in Films and Television: An effective marketing communication strategy to influence customers. International Journal of Management Excellence (ISSN: 2292-1648), [S. l.], v. 10, n. 3, p. 1423–1433, 2018. DOI: 10.17722/ijme.v10i3.984. Disponível em: https://techmindresearch.org/index.php/ijme/article/view/984. Acesso em: 12 oct. 2025.