AMARA, R. B.; KCHAOU, A. S. The Role of Sales Promotion in inducing Impulse Purchases. International Journal of Management Excellence (ISSN: 2292-1648), [S. l.], v. 3, n. 1, p. 362–372, 2014. DOI: 10.17722/ijme.v3i1.125. Disponível em: https://techmindresearch.org/index.php/ijme/article/view/125. Acesso em: 4 nov. 2025.