KHALIFA, A. H. Measuring the Effectiveness of Online Advertising: The Tunisian Context. International Journal of Management Excellence (ISSN: 2292-1648), [S. l.], v. 3, n. 1, p. 354–361, 2014. DOI: 10.17722/ijme.v3i1.124. Disponível em: https://techmindresearch.org/index.php/ijme/article/view/124. Acesso em: 4 nov. 2025.