KULKARNI , S. A. The Effect of Reverse Intergenerational Influence on purchase and Brand Equity of Durable Goods. International Journal of Management Excellence (ISSN: 2292-1648), [S. l.], v. 3, n. 1, p. 326–335, 2014. DOI: 10.17722/ijme.v3i1.120. Disponível em: https://techmindresearch.org/index.php/ijme/article/view/120. Acesso em: 13 oct. 2025.