Chetioui, Y., Abbar, H. and Benabbou, Z. 2017. Do CRM dimensions improve Hotels occupancy rates? Evidence from the Moroccan Hospitality Sector. International Journal of Management Excellence (ISSN: 2292-1648). 9, 3 (Oct. 2017), 1172–1182. DOI:https://doi.org/10.17722/ijme.v9i3.943.